The importance of food nutrition in a healthy diet

We have so many choices and decisions to make daily, and now a bunch of half-wits comes up with the idea of starting a new company that offers a range of natural supplements that are not necessarily cheaper or even taste any better than the competition. At the risk of sounding crude, many professionals state that vitamins are nothing more than expensive urine. So why start Thrivosity?

It all has to do with our lifestyle and the way everything has changed over the past 80 years. Time is of the essence in the food production sector, and the belief that we cannot produce food naturally anymore sees the use of more and more chemical applications every year. The food producers are determined to squeeze out the highest yield possible to compensate for the decline in their profit margins as their input costs increase disproportionately to the yield that they do get.

I apologise for my long preamble, but without healthy soil we cannot improve our health and wellbeing, and it starts from the bottom where our food is produced. Not inside the retail store, no matter how good their marketing departments are at trying to create that impression. Tomatoes are not meant to last for six weeks in a fridge. And feta cheese should come crawling out of the fridge after three weeks. We have to stop focusing on food safety and start concentrating on nutrition.

At Thrivosity we took a long, hard look at the negative effects of our food system. The number of pesticides, herbicides, preservatives and various other chemicals that are added to the system to comply with food safety rather than nutrition is mind boggling.

One of the consequences of the chemical agricultural era is the decline in the nutritional value of our food. Animal protein, fruit, and vegetables are not as nutrient dense as they used to be and some of the chemicals used in the production, preservation and preparation of food are classified carcinogens and endocrine disruptors. Carcinogens are cancer causing agents and endocrine disruptors interfere with our hormonal system causing cancerous tumours, birth defects and other development disorders.  Chemicals can be directly linked to an increase in chronic diseases and chronic conditions.